2017What I did
Hemsiten helps you whether you're moving, renovating or just want to keep better track of your accommodation. The service digitizes your document binders and analyzes your expenses to bring your home management into the cloud. The core of the service is the document manager: the user can track expenses in detail, keep track of renovation projects and create tax deductions with one click. Through a marketplace, external partners can integrate their services into the application and offer users the services exactly when they need it.
When I joined as the first design hire, the founders had a roadmap filled with challenges across product strategy, UX and branding:
My involvement started with in-depth research of the target market, user and competitor analysis. Because the team was already following an agile approach, it was easy to inject lean UX methodologies and design sprints with stakeholders to identify common goals and opportunities. The sessions resulted in interview and behavior insights, which ultimately helped us to identify core product features like the document manager with the mobile companion app, the expenses tracker, or the maintenance planner.
From the very beginning, the team benefited from my extensive background in UX/UI, stakeholder integration and frontend development. During my involvement the core of the platform was developed, early-adopter users were turned into customers, and the team was able to secure further investments. My focus on integrated design and lean UX methodologies helped the founders to shape their vision into a scalable product. The interface system enabled the product owner and engineering team to ship features independently.